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NEW BUSINESS DEVELOPMENT – HORIZON EUROPE CLUSTER 5

 

New Business Development

 

NEODERU Advisory supports the strategic lifecycle of green energy assets from greenfield origination to fully operational, revenue-generating commercialization. NEODERU advises across all core phases: Origination, Permitting & Licensing, Business Planning, Engineering Oversight, Project Management, and Go-To-Market Execution.

 

Specialized in Horizon Europe Cluster 5 (Climate, Energy & Mobility)

 

NEODERU Advisory operates at the exact intersection where Japan's Green Transformation (GX) policy meets the strategic goals of the European Green Deal.

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Cluster 5 projects - such as hydrogen fuel cells, carbon capture, utilization, and storage (CCUS), and next-generation solid-state batteries - demand heavy engineering and high-value intellectual property (IP). This frequently creates structural friction between Europe's emphasis on "Open Science" and Japanese industry's traditionally protective stance on proprietary technology.

 

NEODERU’s Value Proposition

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  • Strategic IP Structuring: Supporting the complex negotiation of the Consortium Agreement to clearly delineate Background IP from Foreground IP, securely protecting Japanese technology assets while enabling seamless European collaboration.

  • Co-Funding Timeline Alignment: Harmonizing funding rules, operational milestones, and strict reporting timelines when project support is split between the European Commission and Japan's New Energy and Industrial Technology Development Organization (NEDO).

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Why Choose NEODERU Advisory

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  • A True EU–Japan Bridge: Deeply fluent in both Brussels’ policy-driven ecosystem and Japan’s consensus-based corporate culture.

  • Strategic Translation: Refining complex technical content into precise language that resonates with EU evaluators to maximize scoring potential.

  • Proactive Risk Management: Navigating cross-border regulatory friction - such as GDPR vs. APPI compliance, IP structuring, and administrative bottlenecks - before challenges arise.

  • Neutral, Trusted Mediation: Serving as an objective, impartial third party to smooth out IP negotiations and manage consortium dynamics.

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NEODERU Advisory guides clients through the complex path to funding across five distinct phases:

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  1. Call Identification & Strategic Alignment (Approx. 6–9 months before deadline)
    Cooperating with you to identify the optimal funding call for your technology and supporting the drafting of a compelling concept note.

  2. Consortium Building (4–6 months before deadline)
    Forming high-impact partnerships that meet strict EU eligibility requirements and supporting the creation of MoUs and Letters of Intent (LoIs).

  3. Proposal Co-Creation (1–4 months before deadline)
    Advising on the development of the proposal across the Excellence, Impact, and Implementation criteria, explicitly analysed from an EU evaluator’s perspective.

  4. Portal Administration & Final Submission (Deadline month)
    Overseeing administrative registrations, structural budget tables, and ensuring smooth, on-time submission via the EU portal.

  5. Evaluation Results & Grant Agreement Preparation. Evaluation Results: Delivered approximately 5 months post-deadline.Grant Agreement Signature: Finalized approximately 8 months post-deadline.

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NEODERU Advisory provides continuous advisory support across the five core stages of project implementation:

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  1. Facilitating Grant Agreement (GA) and Consortium Agreement (CA) finalization.

  2. Supporting the project launch, from the official kick-off meeting through governance framework setup.

  3. Quality-checking structural deliverables and helping manage strict EU reporting obligations.

  4. Monitoring and supporting the preparation of periodic financial reporting and official review sessions.

  5. Advising on the planning of post-project commercialization and exploitation strategies (e.g., CE marking alignment).

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NEODERU Advisory supports the strategic lifecycle of green energy assets from greenfield origination to fully operational, revenue-generating commercialization.

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NEODERU advises across all core phases: Origination, Permitting & Licensing, Business Planning, Engineering Oversight, Project Management, and Go-To-Market Execution.

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